Sales Development Representative

About the Role

A Sales Development Representative, or SDR, sits at the top of the sales process. SDRs research potential customers, reach out through calls, emails, and messages, start conversations, and qualify leads before handing them to an account executive who closes the deal. It is one of the most in-demand remote roles at US technology and B2B companies, and it is an excellent launching pad for a long sales career.

Typical Responsibilities

• Researching target companies and decision-makers
• Reaching out to prospects by phone, email, and LinkedIn or other channels
• Starting conversations and qualifying whether a prospect is a good fit
• Booking discovery calls and meetings for account executives
• Keeping the CRM organized with accurate prospect and pipeline data
• Hitting weekly targets for outreach, conversations, and qualified meetings

Requirements

• Clear, professional English, especially in writing
• A reliable computer, headset, and internet connection
• Curiosity, persistence, and strong organizational habits
• Comfort with outbound outreach and follow-up
• Interest in learning about B2B products and buyers
• Prior sales, SDR, or lead generation experience is a plus but not required

What Employers May Offer

Compensation and benefits vary by employer and campaign. The items below reflect what many roles include:

• Remote work with US-based B2B and technology companies
• USD-based base pay plus performance bonuses on qualified meetings
• Structured onboarding and sales methodology training
• A clear promotion path to Account Executive and other senior roles
• Full-time schedules aligned with US business hours

SDR vs. appointment setter

The roles are related but not identical. An appointment setter usually works from warmer lead lists and focuses on booking meetings for consumer or local-service sales teams. An SDR typically works in B2B, does more research, and combines calls with written outreach to reach business decision-makers. Both are strong entry points, and the skills overlap heavily.

Why SDR is a great career move

SDR roles are how many successful salespeople start. You learn how to prospect, handle objections, and manage a pipeline — the foundation of every senior sales position. Because the role is measured and structured, high performers are promoted quickly and can grow into higher-earning closing roles.