Lead Generation Agent

About the Role

A lead generation agent helps US companies find their next customers. You identify potential buyers, build and clean prospect lists, and run outreach by phone, email, or message to generate interest that the sales team can act on. It is a detail-oriented, research-driven role that is essential to every growing business.

Typical Responsibilities

• Researching and identifying potential customers that fit the target profile
• Building and maintaining accurate prospect lists
• Running outbound outreach by phone, email, and message
• Capturing interest and passing qualified leads to sales
• Keeping data clean and organized in the CRM
• Meeting targets for prospects contacted and leads generated

Requirements

• Clear written and spoken English
• Strong research skills and attention to detail
• A reliable computer and internet connection
• Comfort with spreadsheets, CRMs, and outreach tools
• Organization and consistency

What Employers May Offer

Compensation and benefits vary by employer and campaign. The items below reflect what many roles include:

• Remote work from home
• USD-based pay with bonuses tied to qualified leads
• Training on tools and outreach methods
• Full-time and sometimes flexible schedules
• A path into SDR and closing roles